When people picture getting a website they picture a big job. Dozens of pages, a blog, a shop, a chatbot. Then it never happens, because who has time for that?
The truth is simpler. For most local businesses the right number of small business website pages is five, and sometimes fewer. Here is what goes on each one.
1. Home
The home page has one job: tell a stranger what you do, where you are and what to do next, before they scroll.
That means your business name and what you are in one line. A real photo of your place or your work. Your opening hours. And one big button that does the thing your customers most want to do, whether that is book, order, or call.
Everything else on the home page is supporting detail. Keep it short.
2. Services, menu or prices
This is the page people actually came for. A café needs its menu. A salon needs its price list. A garage needs the jobs it does, from MOTs to tyres.
Put prices on it. Owners worry that showing prices scares people off. In my experience it does the opposite. People who can't see a price assume it is high and move on. People who can see it ring up.
3. About
A short page about you. Who you are, how long you've been doing this, and why you do it. One real photo of you or your team.
For a local business this page matters more than you'd think. People buy from people. If they can see your face before they walk in, you are already halfway to a regular.
4. Reviews
Your Google reviews, word for word, with the reviewer's first name. Nothing invented and nothing polished.
Link this page to your Google Business Profile so new reviews are easy to find, and so the two work together. A review page with a handful of genuine comments beats a paragraph of marketing every time.
5. Contact
Your phone number, as a tap-to-call link. Your address, with a map. Your opening hours again, because people look for them here too. WhatsApp, if you use it for bookings.
If you take bookings through an app like Fresha, Booksy or Just Eat, this is where the big button goes. The app takes the booking. The website brings people to it.
Small business website pages you can leave out
You do not need a blog on day one. You do not need an online shop unless you sell things by post. You do not need a page for every service if three of them cover most of your work. Start small and add pages when there is something to put on them.
How this fits together
Five small business website pages, built for phones, with your real photos and prices. That is what I include for a one-off £595, with no monthly fees. The pricing page has the full list.
And you don't have to imagine it. I build the site first, for free, and send you the link within a week. See how it works, or tell me about your business and I'll get going.
